4.8 Star Rating on 134 Reviews

For Every Woman, Daily Care Through Menopause and Beyond.

A luxurious daily serum supporting core strength and intimate health as your body changes. Best started at 35+ for perimenopause, and equally suited for postmenopausal women, a simple, indulgent ritual of care.

  • Created for everyday intimate comfort.
  • 100% vegan and cruelty-free, made with clean ingredients.
  • Helps relieve feelings of dryness & discomfort.
  • Supports intimate skin health.
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Customer Reviewed
“Hooha serum saved my lady bits! I cannot praise this product highly enough and recommend it for any woman looking to alleviate discomfort or sensitivity to a most sensitive area.”
— Maya.
Maya.
Botanical & Essential Oil Blend

Botanical & Essential Oil Blend

Carefully selected for hydration, comfort, and healthy-looking intimate skin.

Daily Self-Care

Daily Self-Care

A simple part of your everyday wellness routine.

Free Shipping Over $200

Free Shipping Over $200

Free shipping on orders over $200.

For All Skin Type

For All Skin Type

A gentle formula for all skin types.

Daily Comfort, Powered by Nature

Helps Relieve Dryness & Discomfort

Botanical and essential oils help restore moisture for everyday comfort.

Supports Soft, Healthy Intimate Skin

Daily hydration helps maintain soft, supple, healthy-looking intimate skin.

Revitalizes with a Gentle 
Warming Sensation

Supports healthy circulation while delivering a gentle warming sensation.

Pure, Plant-Based Intimate Care

100% natural, vegan, cruelty-free, non-GMO formula.

Why Intimate Wellness Matters with Age

From age 35+, hormonal changes during perimenopause and post-menopause can affect intimate comfort, hydration, and healthy-looking intimate skin. For many women, including those with a BRCA gene mutation, daily intimate wellness becomes an important part of self-care.

  • Your intimate comfort still deserves daily attention.
  • Gentle, non-invasive self-care can become part of your everyday wellness routine.

A Carefully Selected Blend of Botanical Oils & Essential Oils

Featuring Almond Oil, Jojoba Oil, Evening Primrose Oil, Vitamin E, Calendula Oil, and essential oils including Clary Sage, Rose, Myrrh, Ginger, Mint, Vetiver, Yarrow, Fennel, Petitgrain, Clove, and Carrot to help support hydration, comfort, softness, and the appearance of healthy intimate skin.

  • Supports Hydration, Comfort & Softness.
  • Essential Oils Help Promote Daily Comfort & Intimate Well-Being.

How Hooha Rejuvenating Serum Works

Once applied, the lightweight blend absorbs into the delicate external intimate skin, where botanical oils help replenish moisture while essential oils provide a gentle warming sensation. With consistent use, you'll see the results.

  • Promotes a gentle warming sensation and relaxation.
  • Suitable for All Skin Types.
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CAUTION:

Not for use if you are pregnant or have epilepsy. Discontinue use in case of rash or irritation. Contains oils of nuts and seeds.

Hooha Rejuvenating Serum VS. Typical Intimate Care Products

See how Hooha compares to conventional intimate care products with its 100% natural, plant-based formula designed for daily use.

Feature Hooha Rejuvenating Serum Typical Intimate Care Products
100% natural formulation
Botanical and essential oil blend
Inspired by traditional botanical wisdom
Made with non-GMO ingredients
Designed for women at every stage of life
Created with ingredients chosen to support intimate skin wellness as women age*
Carefully selected, safety-conscious ingredients

*Additional Note: Please review the ingredient list before use if you have known allergies.

Our Customers Can’t Get Enough - 4.8/5 Stars!

Megan.

Verified Buyer

“Going through menopause is hardly any fun, but discovering the Hooha serum, a product one might not think about even searching for, has been an important part of going through this process with grace and feeling so much healthier in places we don't talk about often.”

Hazan.

Verified Buyer

“This is the best serum ever. I've used it for multiple reasons, and whenever I'm feeling low, it definitely rejuvenates my hooha. It helps with all uncomfortable feelings down there.”

Gal.

Verified Buyer

“I used to pee when I sneezed, and then I started using the Hooha Rejuvenating Serum. Now I can sneeze without fear.”

Keren.

Verified Buyer

“This is the best serum I’ve ever used. Whenever I’m feeling dry, irritated, or just not quite myself, this serum makes a noticeable difference. It leaves me feeling refreshed, comfortable, and rejuvenated. It has really helped soothe discomfort and improve overall comfort in my intimate area. I wouldn’t want to be without it!”

How to Use Hooha Rejuvenating Serum

1

Apply the serum once daily to the labia.

2

Avoid the clitoris during application.

CAUTION:

Not for use if pregnant or have epilepsy. Discontinue in case of rash or irritation. Contains oils of nuts & seeds.

4.8 Star Rating on 134 Reviews

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  • 100% Natural, Plant-Based Formula.
  • Free Shipping On Orders Over $200.
  • Suitable For Every Skin Type.
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Accepted Payment Methods

All transactions are secure and encrypted

Botanical & Essential Oil Blend

Botanical & Essential Oil Blend

Daily Self-Care

Daily Self-Care

Free Shipping Over $200

Free Shipping Over $200

For All Skin Type

For All Skin Type

Our Story

Sima Herzfeld Navon is a naturopath specializing in the field of hormonal health and skincare. Her passion is women’s health. Navon discovered that the easiest way to make the greatest impact on women's health is by creating a line of natural skincare products.

Navon Naturals products include beneficial ingredients, such as clary sage and evening primrose oil, which help to enhance our hormonal function. Additionally, when you use Navon Naturals products, you are using only clean ingredients. There are no toxic ingredients which can harm you.

Frequently Asked Questions

How often should I use the Hooha Rejuvenating Serum?

Massage one to two drops daily, morning or evening.

How long does it take the Hooha Rejuvenating Serum to work?

Results can be seen fairly quickly but with daily use you can see an even stronger improvement.

Is the Hooha Rejuvenating Serum a moisturizer?

This product can be used as a moisturizing serum but its purpose is to help strengthen the core muscles.

Does the Hooha Rejuvenating Serum contain estrogen?

There is no estrogen in this product.

Does the Hooha Rejuvenating Serum help with incontinence?

According to the testimonials that we have received many women find it has helped them with incontinence.

Will the Hooha Rejuvenating Serum increase my libido?

It’s botanical ingredients such as rose, orange blossom (petitgrain) and clove have traditionally been used as female aphrodisiacs.

Will the Hooha Rejuvenating Serum help me feel fresher?

The Hooha Rejuvenating Serum was designed to help you feel fresh, comfortable, and confident throughout the day. Our botanical blend includes ingredients traditionally valued for their refreshing and skin-supporting properties. Mint provides a naturally invigorating sensation, while ingredients such as clove and ginger are known for their cleansing properties. Calendula is widely appreciated for its soothing, skin healing properties.

My patients are experiencing intimate skin changes related to aging. Can the Hooha Rejuvenating Serum help?

Our botanical ingredients were carefully selected for their individual properties. For example, Clove and mint help to improve blood flow and can help improve muscle tone. Clary sage,  rose and evening primrose oil have been appreciated for years for their supporting role in women’s hormonal health. The Hooha Rejuvenating Serum is designed to be part of a woman’s self-care routine, helping her feel more comfortable and confident in her body.